Steve Jobs. The man, the myth, the legend.

“Driven by demons, Jobs could drive those around to fury and despair. His tail is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.” Walter Isaacson CEO of the Aspen Institute and author of the book: Steve Jobs.
Like many great men whose gifts are extraordinary, he’s not extraordinary in every realm. He doesn’t have the social graces, such as putting himself in other people’s shoes, but he cares deeply about empowering human kind, the advancement of human kind, and putting the right tools in their hands.Laurene Powell
If you haven’t read the book Steve Jobs, we highly recommend it. There is also a documentary that is based on the book, you may have heard of it. Ashton Kutcher plays Jobs. This man was literally a legend. You’ve heard of Apple. You are probably reading this blog post on one of their products.
What Steve Jobs taught us.
1. You can control your life. You can change and mold your own life.
2. You must have passion for what you’re doing. If you don’t love what you’re doing you will give up. You can persevere if you love what you do.
3. Live below your means. Be humble.
4. Surround yourself with a great team.
a. Have a vision and be able to articulate it with the others around you and include them on your team. They will be core to the success of your company.
5. Don’t settle. Don’t do it for the money. Do it because you want to create the best product or service possible. Be proud of what you create. Stay passionate.
6. Customer service is the most important factors after building a successful team. Learn to build everything around your customer. Listen to their feedback. Learn from what they say.
7. Be effective in creating change. “The people who are crazy enough to think they can change the world are the ones who actually do it.” Steve Jobs
8. Don’t be afraid of making mistakes.
9. Marketing is crucial. As a company, what do you want your customers to know about you? What creates a great brand? Nike is the best marketing brand in the world, they honor great athletes (think Michael Jordan) and great teams – with the slogan, “Just do it.”
And, the final tip from one of the most successful entrepreneurs in the world.
10. “Stay hungry. Stay foolish”
Side note. We highly recommend that you take the 15 minutes to watch the Stamford University commencement speech Steve Jobs gave in 2008.
Steve Jobs is the man, the myth, and the legend.

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